New Ball. New Logo. New Season.By: Jan | July 20th, 2010
The World Cup is over. The majority of fans had their hopes dashed and their expectations disappointed. Time to shift our focus to a new season of Bundesliga football. One that will invariably dash the hopes and disappoint the expectations of a majority of fans come May 2011. But for now, everything – from trophies, relegation, promotion or the birth of a new superstar – is still a possibility for every fan of every club. One of the few good aspects of pre-season.
What else can we look forward to?
For the first time in Bundesliga history the league will get its’ own official matchball. The DFL signed a deal with adidas worth €5m a season. A move welcomed by goalkeepers, who hate all those new unpredictable balls, but at least there’s only one ball to hate from now on.
The new ball is called Torfabrik which translates to “Goal Factory”. So you know what to expect from the ball, set to be unleashed on the highest scoring of the big European leagues. Well, countless complaints from goalkeepers, coaches and players of course, because it’s the very same technology/ball as the much celebrated Jabulani; just repackaged and rebranded. But since the Jabulani had already been used by adidas sponsored Bundesliga teams last season without all the tohubohu, we can probably look forward to high scoring low altitude fun times in Bundesliga stadiums.
Just in time everybody has an iPhone and is growing tired of the glossy aqua look, the DFL chose to refresh its’ logo. The DFL ordered a little cosmetic makeover for the Bundesliga brand, and the updated logo will be part of a complete relaunch of the Bundesliga website in August. We can probably also expect slightly changed TV overlay graphics, alpha transitions, stationeries and pens.
The new Bundesliga season is still about a month away, but we’ll only have to wait another week for a first glimpse of competitive football. VfB Stuttgart will be the first Bundesliga side involved in more than pre-season kickabouts, when they enter the third qualifying round of the Europa League.
Europa League Third Qualifying Round
29th July, Molde (Norway) / Jelgava (Latvia) vs Stuttgart
5th August, Stuttgart vs Molde/Jelgava
Norwegian side Molde take a slim 1-0 home victory to Latvia. If you like to do some scouting, you can try your luck to find a stream/broadcast for the second leg on Thursday (18.00 CET).
7th August, 17.45h CET, Bayern vs Schalke (in Augsburg)
11th August, 20.30h CET, Denmark vs Germany (in Copenhagen)
DFB-Pokal First Round
The Bundesliga (+ Hertha and Bochum) club’s first round opponents:
13th August, 19.00h CET, SV Wilhelmshaven vs Eintracht Frankfurt, VfL Osnabrück vs Kaiserslautern
14th August, 15.30h CET, FK Pirmasens vs Bayer Leverkusen, Wacker Burghausen vs Borussia Dortmund, SV Babelsberg 03 vs VfB Stuttgart, FC Oberneuland vs SC Freiburg, SC Pfullendorf vs Hertha Berlin, Rot Weiss Ahlen vs Werder Bremen, Hansa Rostock vs 1899 Hoffenheim, Chemnitzer FC vs FC St. Pauli
14th August, 19.30h CET, SV Elversberg vs Hannover 96, Erzgebirge Aue vs Mönchengladbach,
15th August, 14.30h CET, Meuselwitz vs Cologne
15th August, 16.00h CET, Eintracht Trie vs 1. FC Nuremberg, Berliner AK vs Mainz 05
15th August, 17.30h CET, Torgelower SV Greif vs Hamburger SV, Preußen Münster vs VfL Wolfsburg, Kickers Offenbach vs VfL Bochum
16th August, 18.00h CET, Germania Windeck vs Bayern Munich
16th August, 20.30h CET, VfR Aalen vs Schalke 04
Champions League/Europa League Group Stage Play-offs
17th/18th August and 24/25th August, Werder Bremen vs potentially: Sampdoria Genoa (ITA), Auxerre (FRA), Fenerbahce (TUR), Kiev (UKR), Braga (POR), Celtic (SCO), Urziceni (ROM), PAOK Saloniki (GRE), Bern (SUI), Gent (BEL)
19th/26th August, Leverkusen, Dortmund (and Stuttgart).
Bundesliga Matchday 1
20th August, 18.00h CET, Hertha vs Oberhausen
20th August, 20.30h CET, Bayern Munich vs VfL Wolfsburg
21st August, 15.30h CET, Hoffenheim vs Werder, Mönchengladbach vs Nuremberg, Cologne vs Kaiserslautern, Freiburg vs St. Pauli, Hannover vs Frankfurt
21st August, 18.30h CET, HSV vs Schalke 04
22nd August, 15.30h, Mainz 05 vs Stuttgart
22nd August, 17.30h, Dortmund vs Leverkusen
Bayern kick off the new season at home against Steve McClaren’s Wolfsburg. Hamburg and Schalke go head to head on Saturday night. Dortmund and Leverkusen conclude the first matchday on Sunday. Some good match-ups to get the season started.
Relegated but not forgotten: Hertha will serve season opener Hors d’œuvre on Friday, when they host Oberhausen. Their first real test will come the following week, when they travel to Düsseldorf, to take on Fortuna – unbeaten at home last season – for some Monday Night Football.