Bundesliga 2007/2008: All Jerseys and Sponsors
By: Jan | August 3rd, 2007I’ve tried to compile all the jerseys of all current Bundesliga clubs, so that we can judge, whether teams that are bound to play crap and go through a disappointing season at least die in beauty - or the other way round. I consider my work to be complete, except for a few away jerseys I was too lazy to hunt down.
For all of you numbers freaks, I also compiled the revenue these clubs generate with their sponsorship deals. Because that’s something the Bundesliga is really good at - constantly cashing in the most money of all European leagues; e.g. twice as much as Serie A. The current count is at around €94m, but with Leverkusen still without a sponsor, that figure should rise above €100m to set a new Bundesliga record. Some deals include bonus payments if the club is successful enough. I put these numbers, if available, in brackets (Sources: 1 2).
And now happy scrolling. I hope you have a mouse wheel and not one of those crappy minimalist one button Apple design objects that I’m navigating.
FC Bayern Munich Home & Away
Sponsor: Deutsche Telekom (Telecommunication)
Revenue: €17m (€20m max)
FC Schalke 04 Home & Away
Sponsor: Gazprom (Energy)
Revenue: €10m (€20m max)
VfL Wolfsburg Home & Away
Sponsor: Volkswagen (Automobile industry)
Revenue: €7,5m (€20m max)
Borussia Dortmund Home & Away
Sponsor: RAG (Mining & Energy)
Revenue: €7,5m (€12m max)
Hertha BSC Berlin Home & Away
Sponsor: Deutsche Bahn (Transportation)
Revenue: €7m-€8m
Werder Bremen Home & Away
Sponsor: Citibank (Finance)
Revenue: €6,5m (€9,5m max)
VfB Stuttgart Home & Away
Sponsor: EnBW (Energy Supply)
Revenue: €6m-€6,5m
Hamburger SV Home & Away
Sponsor: Emirates Airline (Transportation)
Revenue: €5m
Eintracht Frankfurt Home & Away
Sponsor: Fraport (Frankfurt Airport)
Revenue: €3,5m-€4m
1. FC Nürnberg Home
Sponsor: mister*lady (Clothing)
Revenue: €3m
Hannover 96 Home & Away
Sponsor: TUI (Travel)
Revenue: €2,5m-€3m
Energie Cottbus Home & Away
Sponsor: Enviva M (Energy Supply)
Revenue: €1,2m-€2,5m
VfL Bochum Home & Away
Sponsor: KiK (Clothing)
Revenue: €2,5m
Hansa Rostock Home
Sponsor: KiK (Clothing)
Revenue: €2m
Karlsruher SC Home & Away
Sponsor: EnBW (Energy Supply)
Revenue: €1,5m-€1,75m
MSV Duisburg Home
Sponsor: Xella (Building Materials)
Revenue: €1,5m-€3m
Arminia Bielefeld Home & Away
Sponsor: Krombacher (Brewery)
Revenue: €1,5m
Bayer Leverkusen Home
Sponsor: not yet decided
Revenue: €6m minimum
Category: 1. Bundesliga, 1. FC Nuremberg, Arminia Bielefeld, Bayer 04 Leverkusen, Borussia Dortmund, Eintracht Frankfurt, Energie Cottbus, FC Bayern Munich, FC Schalke 04, Facts and Figures, Hamburger SV, Hannover 96, Hansa Rostock, Hertha BSC Berlin, Karlsruher SC, MSV Duisburg, VfB Stuttgart, VfL Bochum, VfL Wolfsburg, Werder Bremen
Tags: 1. Bundesliga, 1. FC Nuremberg, Arminia Bielefeld, Bayer 04 Leverkusen, Borussia Dortmund, Eintracht Frankfurt, Energie Cottbus, Facts and Figures, FC Bayern Munich, FC Schalke 04, Hamburger SV, Hannover 96, Hansa Rostock, Hertha BSC Berlin, Karlsruher SC, MSV Duisburg, VfB Stuttgart, VfL Bochum, VfL Wolfsburg, Werder BremenSubscribe
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Comments
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Energie Cottbus may be one of the greatest names for a club ever. It sounds like a cute German cartoon about a chubby public transportation misfit who sputters around town, greeting all of his passengers with a lovable grin and going on misadventures with other buses, taxi cabs and limousines.
Posted from
United States
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Hopefully the new logo RAG have come up with for this year won’t be ugly looking. Oh, and I really like Hamburg’s new jerseys. Good stuff from them.
And what’s up with Wolfsburg’s away? I wasn’t aware they all of a sudden became Inter Milan!
Posted from
United States -
More teams should be sponsored by Mister Lady.
Posted from
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Great work Jan. Bremen still rule the Bundesliga kit wars in my mind.
Posted from
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Steven: I agree, I think Dortmund had some tough luck with sponsor logos last year. Or did you like that exclamation mark thing? And Hamburg’s new jerseys are my favourites as well!
JT: It somehow doesn’t surprise me that you like Werder Bremen’s green outfits.
Posted from
Germany -
Steven: Oh, missed your Wolfsburg remark. Well, Wolfsburg are eager to play with the big boys in the league now, so probably their new shirts are intended to reflect that. If it wasn’t for that VW logo which looks a bit wrong, I would even like those shirts.
Posted from
Germany -
Good work getting all these together. Arminia’s look decent. And yeah, Wolfsburg, that’s pretty lame.
Posted from
Canada -
Ha ha, that’s true Jan. Never even thought about it. Werder is my Bundesliga club since Klasnic helped get Celtic’s sister club St. Pauli get promoted a few years back. And because Thomas Schaaf is the man.
Posted from
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Oh cool, kudos for taking that fanfriendship with St. Pauli serious! I plan to blog a bit more about the second Bundesliga this season so I will definitely also cover St. Pauli there. Probably one of the coolest football clubs in Germany.
Posted from
Germany -
Hi Jan - this post is very impressive…where exactly did you get all these sponsorship revenue figures from, especially for the smaller clubs????
Posted from
United States -
Hi Troy. The numbers have been compiled from two sources which I’ve linked to at the beginning of the post.
The Deutsche Presse Agenture (dpa) released estimates which where published by several websites. Analysts IFM Medienanalysen also released estimates published online by the newspaper Rheinische Post.
Posted from
Germany
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