The Money Game: DFB-Pokal EarningsBy: Jan | December 3rd, 2009
They say the DFB-Pokal is the shortest route to Europe. But it’s not just short, it’s actually more lucrative than Europe itself – as in the Europa League. I stumbled upon the official figures released by the DFB for the 2009/2010 season, and with the transfer window set to open again, you might want to get your calculators out and add up the extra funds your club has earned so far.
The DFB-Pokal is marketed centrally from start to finish. So the following numbers represent pretty much all the money there is in the competition – plus a bit of uncertainty over match revenues (ticket prices, attendance).
1st Round: €100.000
2nd Round: €237.500
Round of 16: €493.500
Final / Runner-up: €2.000.000
Final / Winner: €2.500.000
1st Round: €13.000 (home team) and €9.000 (away team)
2nd Round: €32.000 (home team) and €22.000 (away team)
Round of 16: €76.000 (home team) and €51.000 (away team)
Quarterfinal: €90.000 (home team) and €60.000 (away team)
Perimeter Advertising (Live Broadcast*)
1st Round: €270.000 (home team) and €180.000 (away team)
2nd Round: €324.000 (home team) and €216.000 (away team)
Round of 16: €356.000 (home team) and €238.000 (away team)
Quarterfinal: €450.000 (home team) and €300.000 (away team)
Semifinal: €567.000 (home team) and €378.000 (away team)
* This refers to games picked up by the German public broadcasters. All other games are only available via pay-TV.
The “live broadcasts” for this season: Fortuna Düsseldorf vs Hamburg (1st Round), Cologne vs Wolfsburg (2nd Round), Frankfurt vs Bayern (Round of 16), Quarterfinal TBA, both Semifinals are always live broadcasts.
- 10% for the German FA.
- 15% for the home team to cover running costs.
- Used to cover costs for the referees and travel expenses of the visiting team.
- Remaining income shared equally between home and away team.
The final is handled separately – no numbers are available here.